Speaker Lara Sophie Bothur

Lara Sophie Bothur is the first and most influential full-time corporate influencer at Deloitte and, according to Forbes, the ‘Blueprint for Global Corporate Influencers’. She is the founder of a new form of corporate communication.

As the largest LinkedIn influencer in the DACH region, she has over 365,000 followers and reaches 400 million people a year with her content on tech and innovation.

As one of the most successful tech influencers worldwide, she not only represents Deloitte, but also major tech players such as Google, AWS, NVIDIA, SAP, IBM and others. Manager Magazin has named female speaker Lara Sophie Bothur the tech translator in Germany whose approachable and creative communication takes away the fear of topics such as AI.

Lara Sophie Bothur Lecture topics

- The Power of Tech Communication

Technology is developed by people for people. But along the way, we often lose focus on the people themselves. Complexity must not be an excuse - tech communication must become a matter of course. This presentation is about how we can create trust, accompany change and make innovation understandable through clear, human communication.

- Blueprint for Global Corporate Influencers

How do you become the first and most influential corporate influencer worldwide? Based on concrete figures, strategies and cases: Corporate influencing has an impact on employer branding, thought leadership and customer loyalty - it is more than just a trend.

- Tech Trends Reality Check

What's coming, what's staying - and what's overrated? This presentation offers a compact reality check on the most important tech trends of the future. Based on studies, events, LinkedIn insights, conversations with thought leaders and practical use cases - what companies really need to know.

- How to hack the LinkedIn algorithm

Virality on LinkedIn is no coincidence. If you know the rules of the game, you can control visibility in a targeted way - for yourself and for topics relevant to your company. How does the algorithm currently work and which strategic approaches really generate reach? - Data-based, practical and immediately realisable.

Every year, it achieves +10,000 organic marketing contacts for Deloitte and is therefore not only a sales machine, but also an ‘ongoing image campaign’, according to the FAZ. With an organic ad value of €13 million per year, Deloitte has a USP with its corporate influencer that none of the other BIG Four have.

‘When Lara speaks, the business world is listening’ (Forbes).

Lara Sophie Bothur offers insights into the successful communication of complex technologies such as artificial intelligence and their integration into corporate strategy, methods for promoting innovation and trust through authentic storytelling and transparent communication and strategies for the effective use of corporate influencing to increase brand awareness and customer loyalty.

Book Lara Sophie Bothur for a keynote or panel talk with The WOMEN SPEAKER Bureau.