Speaker Yaël Meier

Yaël Meier is a Swiss entrepreneur, actress, journalist and one of the best-known voices of Generation Z in the German-speaking world.

She is co-founder of ZEAM, the leading Gen Z agency that helps companies such as Weleda, Migros and Allianz to better understand and successfully address young target groups. Her mission is to talk to young people and not about them.

Yaël Meier: “If you want to make your company fit for the future, you have to understand the next generation. Today, it’s Gen Z that needs to be won over.”

Yaël Meier Lecture Topics

- Understanding Gen Z – what moves them and what they expect

- Young, digital, demanding – how companies should communicate with Generation Z

- New world of work, new rules of the game – how Gen Z is changing the job market

- Next generation marketing – how brands can remain relevant for Gen Z

- Entrepreneur at 20 – what I learned on my way to becoming a founder

- Authenticity is not an option – it’s a prerequisite

Before Yaël Meier co-founded ZEAM, she was active in various creative and media fields. Even as a teenager, she played leading roles in Swiss film productions, including the drama “Upload” and “Blue My Mind”.

Parallel to her acting career, she worked as a journalist for “Blick”, where she wrote her own column and hosted a podcast. She also worked for the SRF YouTube format “Zwei am Morge” and wrote articles for various Swiss media.

This experience in the media world and her feel for social trends laid the foundation for her later success as an entrepreneur.

Yaël Meier: “Gen Z today is between 13 and 28 years old and therefore the future for every company!”

Her book “Gen Z”, which female speaker Yaël Meier published together with her partner Jo Dietrich and four other editors, became a SPIEGEL bestseller. Yaël Meier has received several awards for her work, including as a LinkedIn Top Voice and in the Forbes “30 under 30” list.

She is the mother of two children and lives in Zurich with her partner.