Speaker Anna Franziska Michel

With yoona.ai, Anna Franziska Michel is building the Enterprise Twin – an agent-based AI system that integrates with PLM, ERP and e-commerce systems and orchestrates product decisions in real time. 

Products are no longer a matter of guesswork. They are simulated, calculated and optimised.

The result: fewer wrong decisions. Less overproduction. More data-driven product development.

What emerges is not a tool, but a new operating system for businesses:
The transition to autonomous, learning organisations.

What is still a distant dream for many companies is already a reality for Anna Franziska Michel: she belongs to a new generation of female founders who use technology not to improve processes, but to rethink entire value creation systems.

Anna Franziska Michel speaking topics

• PRODUCT CREATION WITH INTELLIGENCE – How AI is redefining product development

Why artificial intelligence does not replace creativity – but transforms product creation from intuition into precise decision-making.

• FROM GUESSWORK TO CALCULATION – How companies make product decisions predictable

Why successful products no longer arise from gut instinct, but from data, simulation and intelligently orchestrated systems.

• THE END OF OVERPRODUCTION – How AI eliminates poor decisions

Why the greatest sustainability impacts do not lie in marketing – but in better, data-driven product decisions.

• FROM TOOLS TO SYSTEMS – The Enterprise Twin as a new operating system

Why individual tools are no longer enough – and why companies are beginning to operate as interconnected, learning systems.

• HUMAN + MACHINE – The new logic of product creation

What role do humans play in a world where AI simulates, optimises and prepares decisions for products?

Anna Franziska Michel is not your typical ‘future-optimism’ speaker.

She doesn’t take to the stage to rave about technology – but to show just how radically value creation is changing right now.

Anyone who sees her in action quickly realises: this is not a theorist speaking, but a founder who deals with the real-world consequences of AI innovation on a daily basis.

She speaks about:

• the reality of data-driven product development
• the end of trial-and-error innovation
• how companies are moving from fragmented processes to integrated, decision-making systems

Her keynotes are not buzzword shows – but well-founded insights into the next industrial transformation: from manual processes to data-driven, autonomous systems.

What does Anna Franziska Michel do on stage?

She doesn’t talk about trends – she demonstrates systemic change.

She doesn’t offer visions – she shows working models.

She doesn’t explain technology – she shows how companies can use it.

When you book Anna Franziska Michel, you won’t get futuristic speculation, but practical insights into how innovation, product decisions and value creation are currently undergoing fundamental change.

Ideal for:

• Companies that want to rethink and implement innovation in a data-driven way
• Conferences on AI, digitalisation and the future of business models
• Sectors undergoing transformation – from the creative industries to manufacturing
• Executives who want to understand how AI is transforming real-world decisions and value creation

Who is Anna Franziska Michel?

Anna Franziska Michel is an entrepreneur, designer and founder of yoona.ai – an AI-based decision-making and system architecture for data-driven product development.

Together with her team, she develops technologies that analyse data across the entire value chain, predict market movements and make product decisions autonomously. Her goal: the transition from human-driven companies to self-learning systems.

She works at the intersection of:

• artificial intelligence
• economic systems and product logic
• data-driven value creation

Through talks at international conferences, in companies and within the tech ecosystem, she is one of the voices of a new generation of female founders who see AI not merely as a tool, but as the driving force behind a new economic system.